Inspiring Heroic Image

Inspiring “Heroic Readiness” in a Turbulent Market – Thoughts for Enterprise IT

I spent part of the weekend pondering the recent market turbulence, political posturing and the flood of information surrounding individual health, community health and business health – should some of these predictions come to fruition. Yet, I can assure you, it was much more enjoyable to think about and research the characteristics of heroes and the methods to inspire heroism (as an automatic and/or permanent trait) within our friends, family and business colleagues.

Of the resources I found, the following three articles meant the most to me:

–        Heroism Vs. the Bystander Effect
–        Cultivating Heroism in Your Everyday Life
–        The Characteristics of a Hero

As I pondered the characteristics of what makes a hero, I started to ponder the creation of my own list – but one that would help inspire greater heroism from my family and friends. Here’s my first two characteristics of a hero:

1.     Rooted in the care for others, heroism is the altruistic preparation of logic-based plans, with contingencies, that serve to protect during crisis and/or prevent any crisis from worsening.

2.     Heroic readiness is possible when one commits to a personal accountability, well before any crisis, by engaging forethought, skills development and the confidence that can only be created from both.

I thought about my family a great deal when preparing these first two; but, also recalled the words and actions of my grandparents and parents, during my lifetime as well as their behaviors during World War II and the Great Depression. While both these crises from 70 and 80 years ago are dramatic examples and most likely not to be that dramatic in the remainder of my lifetime, there is value in readiness during any sustained market turbulence.

For those in enterprise IT, there is no better period than RIGHT NOW to invest time and energies into exploring proven solutions that can cut costs – especially IT budgets. Cost containment now can save jobs later, should revenues or margins become flat or head into the red. While a company-wide cost-containment mandate may become essential in the future, heroes are most often identified by the heroic readiness they possess, as well as the confidence they exude from the skills and knowledge they’ve developed.
If you’d like to learn about the most effective means of proactively reducing data center or networking hardware operating expense, please visit or contact XSi to discuss your interest with one of our Subject Matter Experts.

About The Author

Brent joined XSi in 2020, bringing with him 30 years of marketing expertise, mostly IT and healthcare. Early in his career, he worked for a few of the country’s leading brand development firms in the Twin Cities, but landed firmly in IT and Independent Hardware Maintenance in 2002. During his IT Maintenance career, he worked at four IT maintainers (Qualtech/QSGI, Top Gun Technology, SMS/Curvature, SSCS), helping two of them from their origins to a recognized and successful business entity. In all instances, he managed the marketing departments, was the primary liaison with industry analysts (e.g. Gartner, IDC) and oversaw all marketing objectives, strategies and tactics. His greatest strengths have been in brand or market positioning and building a solid digital presence. His interests include: prairie restoration and habitat improvement projects, pollinator education, movies, music, craft beer, cooking, cast iron cookware restoration, youth education, fishing, hunting and BWCA camping.

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